It started with an Itch...

Fuss-free, safe and effective treatments. Itch was created to help pet parents never forget to protect their pet from fleas, ticks and worms.

After forgetting to de flea Scooby, Jonny made it his mission to never forget to protect his dog again. And to help other pet parents never forget too. That's how Itch was built. From one pet parent to another.

Protecting your pet shouldn't be a faff. Itch flea and worm treatments make it quick and easy for pet parents to keep their pets happy and their homes flea, tick and worm-free. A perfectly tailored dose suited to your pet's weight and lifestyle, with personalisation on every Itch pack so there are no mixed-up treatments. No mistakes. Just safe and effective treatment every time.

A photograph of Jonny Gould and his spaniel, Scooby, against a bright blue sky.

Jonny Gould and Scooby

CEO and Founder

Leader of the Itch pack, Jonny started Itch to help never forget to de flea his dog, Scooby... Fast forward many years and here we are, protecting over 100,000 pets every month.

Adam Gould

Founder

A natural dealmaker with a background in law, Adam heads up Itch investment, finance and key stakeholders to ensure we're doing right by pets and their owners.

Dr Zoe Costigan and Clifford

Head Vet at Itch

Zoe is the Itch head vet and leads our expert team of qualified SQPs to provide top-notch veterinary advice. The Itch flea and worm treatment range is approved by Zoe to be safe and effective at killing fleas, ticks and worms in pets.

Meet our experts

Got a question?

Find out more about our expert Vet Team here as many of us write articles for our pet wellness blog.

See what it's all about

✔ Monthly subscription ✔ Tailored dose for all breeds and sizes ✔ Delivered free when you need it, so you never forget

✔ Personalised to your pet ✔ Scientifically-proven ingredients ✔ Change, amend, cancel anytime

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It started with an Itch...

“We love our dogs Scooby and Coco, I’ve spent many years working in the pet care business and we still forgot to flea and worm them!”